Monday, November 21, 2011

Gap Casting Call 2011

Recently, Gap relaunched its regional search for new faces of GapKids and babyGap in Singapore, Malaysia and Indonesia, where 6 children will be featured on the Spring 2012 window displays of all GapKids and babyGap stores in all 3 countries.

To enter this casting call, a qualifying spend of RM200 in a single receipt dated  between 12-20 Nov 2011 from any Gap store is required. Professional photo-ops were set up at 2 different Gap stores in Malaysia : 
1) 12-23 Nov 2011 at One Utama
2) 19-20 Nov 2011 at Pavilion
Shooting time : 11am-6pm

Newborns-5 years were grouped in the baby Gap category while those from 6-10 years of age were considered to be in the GapKids catergory.

We were at Pavilion on the last day of the casting call to enter Evan - just for a fun experience. The day before, I purchased a pair of pink shoes in size 9  for RM119 (the very last pair at all Gap stores!) and a pair of 1969 jeans in size 7, at Gap, the Gardens, Mid Valley. Total for both items : RM258.
We were among the first few to arrive at Gap and I filled up the form and submitted the receipt. Evan received a goody bag from Hasbro Toys containing a Transformer robot (cos he's in the GapKids category). The goody bags were only for the first 100 children.

The organizers provided cardigans, shirts, caps, hats and jackets for all participants who are not wearing their own Gap clothing. Evan wore a Gap hoodie for the shoot chosen by the person-in-charge there. He was pretty serious cos I told him not to make funny faces!

The photographer took about 5-10 shots and his assistants chose the best one to be submitted. We received the complimentary photo on the spot as well.

Photos of all the contestants will be uploaded on Gap Malaysia' FB page by today and  within 5 days, a total of 100 contestants will be shortlisted by an internal judging panel based on Gap factor and photogenic quality. This means 25 photos each of baby boys, baby girls, kid boys and kid girls. Thereafter, the public can cast their votes at Gap Malaysia's FB page. The child with the most number of votes in each category will attend the final photo shoot in Singapore. Gap will be sponsoring the air tickets (economy class return) for the 4 finalists together with their parents... plus 2 nights hotel room accommodation on a twin-sharing basis. So, a total of 12 children (4 from each country) will compete to be one of the 6 winners. Of course, 2 winners from each country. There will be one boy and one girl for the GapKids category and 4 more from babyGap i.e. one baby boy and one baby girl below 2 yrs of age..... and one toddler boy and one toddler girl.

Winners from Malaysia will receive a Gap gift card worth RM2000 and a Hasbro Toy hamper. Gap Singapore also had their casting call at the same time. For our neighbours, parents had to fork out a hundred Singapore dollars to qualify for the contest and winners will receive a Gap gift card worth a thousand Singapore dollars.

I would be very happy if he's chosen as the top 25. Alas, chances are pretty slim if the Gap judges are looking for children with Pan-Asian looks as was the case last year. IMHO, I think they should select children of various ethnicity to represent their brand in this region e.g. Indian girl, Chinese boy, Malay baby girl etc. 


Argentinadog said...

Nice shot! Evan looks like a pro model already! :-D

All the best!

Hui-Wearn said...

Thanks! Results will be out very soon. Hopefully he will be among the selected ones!